"Working with DEFQON was like finding the perfect vape flavor. Their innovative approach to digital marketing and branding has not only helped us navigate the foggy landscape of marketing restrictions but also exceeded our expectations. They've turned our digital presence into a vibrant vape lounge, attracting customers and sparking conversations." Shan Shahbaz, CEO Vape 702
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Client Overview
Vape 702 is a leading wholesale vape distributor based in Nevada. They specialize in offering a wide range of premium vape products, aiming to enhance the vaping experience of their customers. Their commitment to quality and customer satisfaction sets them apart in the competitive vaping industry.
The Challenge
Navigating the digital marketing landscape for vaping products is like trying to vape in a windstorm. It’s tricky, to say the least. With regulations puffing out the promotion of vaping products on many social media platforms, the avenues for digital marketing can seem as hazy as a cloud of vape smoke.
Enter Vape 702, with a vision as clear as a cloudless sky. They approached us at DEFQON with a mission: to create a digital platform that would not only showcase their high-quality products but also educate their audience about the vaping industry. They wanted to puff up their social media presence and email marketing, all while navigating the gusty winds of marketing restrictions. And as the cherry on top, they wanted to improve their search engine rankings through effective SEO strategies.
In short, they wanted to create a digital cloud of their own in the vaping industry, and they needed our help to do it.
Solution
We rolled up our sleeves and got to work, cooking up a digital marketing strategy that was as unique and flavorful as Vape 702's products.
Shopify Custom Store Development: We transformed their Shopify store into a digital vape lounge. We focused on creating a user-friendly interface, with clear product categories and an easy-to-use checkout process. We also added detailed product descriptions and high-quality images to give customers a clear idea of what they’re purchasing. With an ever encompassing product list of more than 1,600 vibrant vapes & accessories our team created a customised shopify store connecting through client’s backend database with seamless API’s.
The concept of wholesale platform was to get current and new customers to order through website in an immersive shopping experience . To cater to the requirement where pricing was shown only on sign-in , DEFQON’s team integrated two advanced apps with price locking feature and wholesale signups with custom offerings based on clients previous orders and total purchase order.
Social Media Management: We knew we had to tread carefully due to the restrictions on promoting vaping products on social media. So, we focused on creating engaging and educational content. We used Instagram, Facebook, and Pinterest as our digital canvases, painting a picture of Vape 702’s brand with each post. We used Adobe Creative Suite to create visually appealing graphics and animations, making each post a mini masterpiece.
Result
Email Marketing
Email Marketing: We turned their email campaigns into a digital vape magazine, providing subscribers with the latest news, product updates, and vaping tips. We used Brevio to manage their email campaigns, ensuring each email was a breath of fresh air in their subscribers’ inboxes. With CTR at 67% , our email strategy and with team’s expertise, we we were able to land emails direct to inboxes, increasing new customer subscribers and wholesale customer signups.
SEO: We knew that to get Vape 702 on the top of search engine results, we had to think like a search engine. So, we used SEMrush and Moz to optimize their website, focusing on keyword research, on-page SEO, and backlink analysis. We made sure that when someone searched for vaping products, Vape 702 would be their top result.
Branding: We wanted Vape 702’s brand to be as vibrant and dynamic as their products. So, we used the vibrant colors of their products to create a consistent branding across all platforms. From their Shopify store to their social media posts to their emails, we made sure that Vape 702’s brand was instantly recognizable.
